About this app
six principles that drive our automatic decision making.The principles are as follows:
1. Consistency
“Foolish consistency is the hobgoblin of little minds.”
2. Reciprocation
“You scratch my back, and I’ll scratch yours.”
3. Social Proof
“If all of your friends jumped off a bridge, would you?”
4. Authority
Han Solo: Look, Your Worshipful, let’s get one thing straight. I take orders from just one person: me.
Princess Leia: It’s a wonder you’re still alive.
5. Liking
“I can tell that we are gonna be friends.”
6. Scarcity
“For the vast majority of world history, human life – both culture and biology – was shaped by scarcity. Food, clothing, shelter, tools, and pretty much everything else had to be farmed or fabricated, at a very high cost in time and energy.”
• An attempt to select principles must be confined to discussion of prime ... The definition of the word 'manipulation is by no means agreed.
• Persuasion is not Manipulation - Manipulation is coercion through force to get someone to do something that is not in their own interest.
